Oishii Gyunyu: Japan’s Marketing of Delicious Milk

In Japan, you can buy milk called ‘Oishii Gyunyu’. This translates to ‘delicious milk’. 

And it is indeed delicious. I buy it often.

But I always wonder about one thing when I buy Oishii Gyunyu

What’s that, you might ask?

Well, not to put too fine a point on it, why do they need to advertise it as ‘delicious’? It’s not really like any brand would say their milk was bad, is it?

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